What is SEA?
SEA stands for Search Engine Advertising. It's a form of online marketing where you pay to display your ads in the search results of search engines like Google.
How does SEA work?
In SEA, you bid on keywords relevant to your business. When someone searches for one of these keywords, your ad can be shown above or next to the organic search results.
The process in short:
- You choose relevant keywords
- You create ads for these keywords
- You set a bid (how much you're willing to pay per click)
- Google determines which ads are shown based on bid and quality
Benefits of SEA Marketing
- Immediate results: Unlike SEO, you see results immediately with SEA
- Measurable: Every click, conversion and euro can be tracked
- Flexible: You can adjust or pause your campaigns at any time
- Targeted: Reach exactly the people searching for your products or services
SEA vs SEO
While SEA delivers paid results, SEO (Search Engine Optimization) focuses on organic, unpaid results. Both strategies complement each other. Read more in our article SEA vs SEO: What's the Difference?.
| SEA | SEO |
|---|---|
| Immediate results | Takes months |
| Paid per click | "Free" traffic |
| Stops when budget stops | Lasting effect |
| Full control | Dependent on algorithm |
When do you need a Google Ads expert?
A Google Ads expert can help you when:
- Your campaigns aren't delivering the desired results
- Your cost per click is too high (read more about Google Ads costs)
- You don't know which keywords to target (see our keyword guide)
- You don't have time to monitor your campaigns daily
With 17+ years of experience as a Google Ads expert, I help businesses get more from their Google Ads budget.
Need help with your Google Ads?
As a Google Ads expert with 17+ years of experience, I help you get more from your ad budget. Request a free audit and discover where you can save.
